GINYU is a modern hot springs resort hidden in the beautiful forests of Hakone, Japan. The name translates to English as a wanderer who seeks inspiration from nature for his/her poems. To reflect the resort’s zen-like qualities, the new identity is designed with minimalism and balance in mind. Applications include a toiletry set and two separate gift sets.

Concept for GINYU, CSULB Fall 2015 Student Work.
All product photography and design by Vivian Huang.

Extensive hypothetical branding project on the 2022 Olympics XXIV Winter Games held in Helsinki Finland. Identity includes logo design, sporting event pictograms, stationery set, promotional poster series, tickets, pass holders, apparel, and other merchandise.

The color palette is inspired by the winter landscape and national flag of Finland. The fluid shapes in both the logo and pictograms are abstractions of streams of northern lights that can be admired in the country.

Concept for 2022 Helsinki Olympics, CSULB Fall 2017 Student Work.

JENAER GLAS Kösei premium glasswares are used to prepare a delightful dish known as coddled eggs. The name “Kösei” is a fictional play on the words “cosset” and “ei.” Cosset means to care for and protect indulgently in English while ei is the German word for egg. The pronunciation would sound like “cause-eye.”

This project consists of a unique renaming of egg coddlers specific to JENAER GLAS with a logotype and packaging solution. The architectural structure is heavily influenced by bird nests in both imagery and concept - both nest and coddler embodies the idea of protection and sanctuary for eggs. As such, the constructs of the design naturally follow to protect the jar.

Concept for JENAER GLAS, CSULB Spring 2018 Student Work.
All product photography and design by Vivian Huang.

Corporate brochure concept for Burton Snowboards, a highly respected industry leader in manufacturing winter sports goods and in the snow and ski community. In 16 pages, a classic yet bold trio of black, white, and yellow tells the Burton story of history, tradition, and progress. In addition the color palette, the strong diagonals throughout the design not only visually echo mountain slopes, but more of the daring, exciting appeal of the brand’s personality and future.

Concept for Burton Snowboards, CSULB Summer 2015 Student Work.

A simple four page spread concept on Vivian Maier, an American street photographer. Original article derived from "An Outsider's Life in Pictures and Boxes" by Richard Cahan and Michael C. Williams. Article content and title has been modified for aesthetic design purposes, as this is an editorial spread concept.

All photos are derived from the Maloof Collection, Ltd. | vivianmaier.com
Link to NYTimes original article.

Editorial design concept, CSULB Fall 2015 Student Work.
All designs by Vivian Huang.

Located in Silver Lake, California, Pine+Crane is a fast-casual restaurant serving up authentic, delicious Taiwanese-Chinese fare in a comfortable, modern setting. Passionate about providing exceptional dining experiences, we take great pride in preparing food using simple, fresh, and seasonal ingredients sourced from our family's local Asian vegetable Farm.

The project consists of a new logo design as well as a tea packaging system. A minimal illustration of a crane spearheads the icon aspect of the logo. In addition to a rebranding of the existing logo, beautiful glass jars with wooden lids house organic teas that will be sold in-store.

Concept for Pine+Crane, CSULB Spring 2017 Student Work.
All product photography and design by Vivian Huang.

Concept for ATMAS Yoga Studio, CSULB Spring 2017 Student Work.

Using only the finest ingredients in their traditional recipes, Cobram Estate is Australia's leader in producing high quality extra virgin olive oils. But with a constantly growing product palette, it was important to establish a new strategic and aesthetic focus for the brand. The secret behind what makes Cobram Estate authentic Australian olive oils so desirable is their exclusive use of the finest ingredients in their classic recipes.

Concept for Cobram Estate, CSULB Summer 2015 Student Work.
All product photography and design by Vivian Huang.

Select illustration-based designs and projects.

Explorations of advertising and copywriting, CSULB Spring 2017 Student Work.
All concepts and executions by Vivian Huang.

A winning design for the 2016-2017 campus parking permit at California State University, Long Beach. Designs were limited to only two colors plus black and any shape fitting within a 6 cm x 7.5 cm rectangle. The structure depicted within the design is the campus’ iconic Carlson Bloc Bell Tower. The beautiful yet minimal form of the tower directly inspired the simplicity of the permit design itself. Use of bright colors to represent the diversity and energy of the campus and individually appeals to the different times of year.

Design for CSULB Parking and Transportation Services, 2016. All designs by Vivian Huang.